Smith Publicity
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pm | The Many Places to Market Books Online (21st Jul 23 at 8:51am UTC)
Book Publicity | Book PR & Marketing Services | Smith Publicity | | You'll find numerous suggestions for online activities when researching how to market a book. They're undoubtedly the fastest-growing opportunities for book marketing, and each year as things develop, new things develop as others fall away. It also depends on your target readers and where they are present online. If you've written a book for senior citizens, you probably won't find many of them on TikTok. Therefore, knowing your audience and understanding the strengths and weaknesses of each platform is critical to your success. When planned correctly, the opportunities are significant.
Many people might consider social media well-developed when in actuality, it's quite young. Many of the most popular platforms are only around 25 years old. If you think of other media like radio and TV, they were still in their developmental stages at the quarter-century mark. There are unique considerations for online PR, including algorithms (how to post content they favor), trends, and, lately, memes. Familiarizing yourself with each of these before you plan a campaign is helpful. Technically speaking, the beginning of online-only book promotion is tied to the launch of blogs in the mid-1990s.
When thinking about social media, it's easy to overlook video sharing, one of the most powerful tactics available. Vlogging (video blogging) has become increasingly popular, and numerous popular creators focus on books. You can produce your own work or try to get mentions from one or more. In some genres, such as young adult fiction, vloggers have a considerable impact, and legions of fans consider the books they recommend. It's the digital world's version of word-of-mouth advertising, and the results are terrific. Many authors have really taken off after mentions on widely followed vlogs.
Photo-sharing platforms where people display the covers of books they've read and loved also help get people interested. It has to do with people's interest in the person making the posts. If it's someone influential or known to discover good books, having them post your cover can sell copies and downloads. There are also platforms entirely devoted to books in which all users have "shelves" to post the titles and authors of books they're loved. It's an online community of voracious readers who enjoy chatting and recommending things they like. It's obvious mentions on such platforms always help.
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